Target ads to a specific geographic location
When it comes to advertising, consider the real estate adage: "Location, location, location!" Regardless of how great your ad is, it probably won't perform as well if it doesn't appear in the right places. Reach your customers where they are and where your business can serve them by using People Group location targeting.
People Group location targeting allows your ads to appear in the geographic locations that you specify, as well as additional areas that People Group suggests. Location targeting helps you focus your advertising on the areas where you'll find the right customers, and hopefully helps you increase your return on investment (ROI) as a result.
You can set and then adjust your location targeting settings at any time using the following methods:
- - Target entire countries
- - Target cities
Target entire countries
Targeting your ads to a country or multiple countries is a good idea if you provide products and services to those large areas. Targeting entire countries also allows you to receive more exposure than you would by targeting individual cities within a country.
You might target entire countries if you run a national business, have an e-commerce site that ships all over the world, or your service area covers an entire country.
Target entire cities
If your business doesn't serve all cities, or you'd like to focus your advertising efforts on certain areas, you'll want to choose more precise targeting. You can target a specific city, or several cities within People Group.